Press Kit | Spellexi

Press kit

Everything you need to write about Spellexi.

Descriptions at three lengths, downloadable logos and headshots, brand colors, and a direct line to the founder.

On deadline? Email cassandraconnects@gmail.com.

About Spellexi

Use any of these as-is. They get progressively more detailed.

One-liner

Spellexi is a spelling practice app for homeschool families, built around personalized review so missed words come back at the right time and actually stick.

Short (≈50 words)

Spellexi is a spelling practice app for homeschool families and parents of struggling spellers. Unlike a digital spelling test, Spellexi has built-in review. Words a child misses come back at the right time, reinforced until they're locked in. Parents photograph the handwritten practice; Spellexi grades it, tracks mastery, and decides what to bring back next. Available on iOS.

Long (≈150 words)

Spellexi is a spelling practice app that goes beyond a spelling test: personalized, right-time review is built into every session. When a child misses a word, Spellexi schedules it to come back (three days later, then a week, then longer) until the word is locked in. That repeated retrieval is what reading science says actually moves spelling from short-term memory to permanent skill. Built by Cassandra Jens, a software engineer and homeschool parent of three, Spellexi was born from her experience supporting a differently wired learner. When the spelling instruction she'd carefully chosen still wasn't sticking, she set out to build the feedback loop she needed. Parents photograph the handwritten practice; Spellexi grades it, tracks which words are mastered and which are still slipping, and decides what to bring back next. The instructional approach is guided by literacy specialist Colleen Doyle. Spellexi is in private beta with Founding Families. It's built for iOS, with information at spellexi.com.

Quick facts

Founded
2026
Based in
California, USA
Stage
Private beta (Founding Families program)
Platform
iOS (iPhone and iPad)
Pricing
Free during beta; future plans from $9.99/month
Audience
Homeschool families and parents of struggling spellers
Tagline
The Spelling Practice App That Adapts to Your Child
Website
spellexi.com

Founder & team

Click any headshot to download the full-resolution file.

Cassandra Jens

Cassandra Jens

Founder

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Cassandra Jens is the founder of Spellexi. A software engineer and homeschool parent of three, she built Spellexi after years of supporting her differently wired learner. When the spelling instruction she'd carefully chosen still wasn't sticking, she set out to close the feedback loop herself. She's the author of books on AI in education and mindful homeschooling, and writes regularly at cassandraconnects.com.

Colleen Doyle

Colleen Doyle

Literacy Specialist & Advisor

Download photo ↓

Colleen Doyle is a literacy specialist with decades of experience supporting kids in reading and spelling. She advises Spellexi on the instructional approach, helping ensure the practice the app delivers matches what the research says works.

Logos

Please don't recolor, distort, or recreate the wordmark. Reach out if you need a variant that isn't here.

Wordmark (wide)

Wordmark (wide)

Primary horizontal logo. Use in headers, footers, and most contexts where horizontal space is available.

spellexi-logo-wide.pngDownload
High-resolution wordmark

High-resolution wordmark

Large-format version of the wordmark. Use for print, slide decks, or any high-DPI surface.

spellexi-logo-highres.pngDownload
Social icon

Social icon

Square icon optimized for social media profile photos and Open Graph cards.

spellexi-social-icon.pngDownload

LinkedIn cover

1128 × 191, sized exactly for LinkedIn Company Page covers. Pure brand gradient, designed to never conflict with the logo overlay LinkedIn applies on top.

spellexi-linkedin-cover
Spellexi

Square mark

Square-format logo for avatars, profile pictures, and tight spaces. PNG is what most upload forms accept (LinkedIn, app store screenshots, etc.); SVG is vector for design tools.

spellexi-mark

Brand colors

Click any swatch to copy its hex code.

Press contact

Cassandra responds to press inquiries directly. For interviews, podcast appearances, fact-checks, or anything else, email her at cassandraconnects@gmail.com.